In any other scenario, you would need to manually update your press kit wherever it appears (an exuberant headache if, god forbid, your media kit lives on paper) and then redistribute it to anyone and everyone that could possibly need it now or in the near future. Imagine you want to update your CEO's official photograph from the one taken in the late 80s when he was still rocking the old Flock of Seagulls look. In 2021, this really should be your go-to choice for three simple reasons: Option 1: An online or electronic press kit With the new era of digital press kits, you can simply share links to the digital press kit and even monitor how many people visit your media kit using an analytics platform like Google Analytics. Nowadays digital press kits ensure you can swap, update and change any aspect of your media kit whenever you like, making it easy to keep information up to date and adapt it to particular audiences. In the old-school days of PR, a media kit would be sent via the post or given to you by hand.
QUICK QUOTES KITS FREE
👉 Click here to create your free digital press kit Where should I keep my press kit?įirst off, you'll need to decide where your oh-so-valuable press kit is going to live. Even the Wikipedia page is like " yeah, they're the same thing." Certain agencies may choose to define them differently for various purposes, but generally they mean the same thing and little (if anything) differentiates them. The terms are often used interchangeably and can vary by agency. You may be wondering: What is the difference between a media kit and a press kit? The short answer is: nothing really. Having a press kit at the ready also saves you time running around to put together content when you get a call for a breaking story or a last-minute information request. They save time, are to the point and highlight all of the information that matters to the press all without having to decipher company terminology and endless marketing speak.
This saves their time and yours, whilst drastically improving your media relations without too much effort on your part.
QUICK QUOTES KITS DOWNLOAD
The idea is that anyone visiting your press kit can figure out the key people, key facts, and key information about your business without having to speak to you.īetter still, they can download the assets they need for their story without emailing you first and then sitting around waiting for a response. Press kits (also known as media kits) help explain the core facts of your company to journalists, reporters and the media in general in a neat, digestible package.
Ready to build your online newsroom & press kit?Ĭan't wait? You can click here to create your very own, free digital press kit.But did you know it can also improve your media relations and boost your chances of coverage? Ribbons were tied into bows and added to the pages that needed that last little embellishment.Basics Press Kit & Media Kit Guide (What To Include + 9 Examples) A company press kit serves as a style guide for anyone looking to tell your story.Not all are included for publication to protect privacy. The journaling strips were created in a Word document and printed in brown then are inked in Mocha Mama Powder Puff Chalking Ink.All the elements for each page set are put in envelopes to finalize the design, as a few embellishments were moved around in the mini album before final assembly.
Complementary layouts feature the background on one side and photo mats on the opposite that match.
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